Rapidly increasing popularity and adoption of e-commerce has forced companies to turn to digital marketing to build an online brand and retain customers. 

B2B communications need to be as slick as B2C to really impress customers. We at Polestar recognise this as a real opportunity to connect with new customers!

This demand for digital marketing products is driving M&A, with companies like Adobe turning to acquisitions to increase their product offering to include B2B marketing platform.