Clients often share their views on what makes them and their competitors successful. Whilst there are common themes, there are often contradictory views.
This report from OC&C spotlights the similarities for companies which have built winning brands. Brand is critical in building value in our businesses; investors and buyers pay considerably more where brand is strong as this is a precursor to continued growth, profits and securing future cash flows.
OC&C Fundex champions all very different – operating in different markets, appealing to different guests, with different areas of strength. They are, however, united by a common approach to delivering great guest experiences. By examining the similarities between winning brands, we have uncovered five secret ingredients needed to become a true national champion.